7 Simple Steps to Writing Product Descriptions That Sell

How seductive are your product descriptions? Does your product copy entice readers to click buy or try? Or do you simply describe your product and tell web visitors what it does?   The secret to writing seriously seductive product descriptions is to follow a proven process to engage, persuade, and sell. To get started, you need to know exactly who it is that you want to buy your product. 1. Define Your Buyer Persona Basing your work on buyer personas prevents you from […]